Tag: KDAN

DigiMarCon ‘19 – A Great Chance to Make a First Impression

If you’ve been in business long enough, or are a college student who’s just graduated, then you know the power of a strong first impression. You’ll also be familiar with the necessities: a firm handshake, a business card and/or resume, and a polite greeting.

Kdan is kicking off the month of May with some first impressions of our own, and we couldn’t be more excited! Our new United States office will be attending its first conference as a team in NYC, where they’ll be showing off a soon-to-be-released app, offering special extended trials of the new productivity tool, and working with our new summer interns. Continue reading “DigiMarCon ‘19 – A Great Chance to Make a First Impression”

A big city, an exciting event, radical ideas: Meet us at MWC Americas 2018

September may be approaching fast, but end-of-summer blues are far from our minds at Kdan. We are diligently preparing for the Mobile World Congress (MWC) Americas 2018 conference in Los Angeles this September 12-14th.

MWC Americas brings together the brightest minds in the  mobile industry to expand their horizons and imagine what the future might look like. We are excited to partake in this revolutionary meeting of the minds, where we will share some sneak peeks of our own.

Be sure to check out the end of this article to see how you can win a Silver Pass to MWCA and experience these sneak peeks firsthand. Continue reading “A big city, an exciting event, radical ideas: Meet us at MWC Americas 2018”

WHAT’S YOUR BRAND PERSONALITY?

We all have that friend who swears by Starbucks and literally lives, works, and pees in the ubiquitous coffee-chain. For them, no other cafe will do. It’s hard to fathom why, considering the abundance of other coffee-chains and independent cafes offering similar if not better coffee than Starbucks. Alright, their lavatories are rather clean and decent, but surely there’s a more prosaic reason for Starbucks’ rabid brand appeal? Continue reading “WHAT’S YOUR BRAND PERSONALITY?”

How to Deliver a Good User Experience

User experience (UX) is a combination of content and user interface. Imagine yourself as a restaurant owner. Your guests are the users and the food served is your content. The dishware on the table is the user interface that presents the content. The whole dining experience is the user experience. Just like having dinner in a restaurant, users are not only looking for products that are just “usable” or “beautiful”, they are also looking for other intangible benefits like efficiency, emotional satisfaction, sense of belonging or fun.

Good user experience is important because it makes your product accessible, interactive, and memorable to your users. Arguably even producers of most necessities are embodying the idea of user experience as they run out of ideas to compete on the tangible qualities of what they sell. To deliver a happy user experience, a user research prior to product development is necessary. There are also tools that can help you gather data from your users after product launch, such as Google Analytics, Flurry , and Facebook Analytics.

Continue reading “How to Deliver a Good User Experience”

Creative Brainstorming Techniques: Customer Journey and Story Mapping

You might have already read our previous articles about the contextual inquiry models. These models help you to discover user behaviors and their pain points. As rich as the data collected from contextual inquiry can be, your team should spend some time together to define which gap to tap into and what solutions to offer. Group discussions can take place in many forms but with one main purpose- idea generation. We will introduce two creative brainstorming techniques which enhance the process of idea generation, customer journey and story mapping. Continue reading “Creative Brainstorming Techniques: Customer Journey and Story Mapping”