Business owners and entrepreneurs have been innovating new ways to get funding for their projects for decades, but it wasn’t until around 2012 where Crowdfunding really broke into the scene and created a name for itself. In 2019 the crowdfunding industry had a total value of $13.9 Billion dollars, but industry experts have said that this value could triple in value by 2026. (Source: Nature for Justice, Statista)
While it’s obvious that crowdfunding can be a successful way to raise funds, this does not mean that it will work well for any new business idea. Being able to differentiate yourself and your business is essential to gaining the attention of possible investors.
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