There are certain video-editing techniques that should be on everyone’s radar. This is true whether you’re seeking fame and fortune, or simply a “LOL” from a friend.
So, what makes a video go viral in the first place? Kevin Allocca, YouTube’s trend manager, describes some of the characteristics of videos that make content creators famous. He suggests a few different things based on the data, but one that we can’t overlook is the importance of evoking a sense of belonging from the viewer.
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