KDAN, Author at KDAN Blog

What is Corporate Sustainability? How to Achieve it in Business?

The world is currently facing various challenges related to sustainability, including climate change, resource depletion, and social inequality, etc. These issues impact how people live and profoundly affect the operations and development of numerous global businesses. Companies must incorporate sustainable business approaches and balance economic growth while addressing issues related to sustainable operations. These have become challenges for companies worldwide nowadays.

According to the findings from PwC’s 2023 Global Consumer Insights Pulse Survey, more than 75% of consumers are willing to pay a higher price for products due to factors like the use of eco-friendly materials and traceable product sources. This indicates a rapid increase in consumer awareness of ESG in recent years. In this trend, businesses looking to stand out in a competitive market must adopt proactive sustainability strategies.

What’s the Next Step for SMEs and Startups with Gen AI? How to Drive Your Business Growth with It?

Research shows that AI can streamline tasks and connections, boosting productivity by 66%. Additionally, AI enables businesses to accurately predict customer behavior, enhancing their ability to adapt swiftly to market changes.

However, for small and medium-sized businesses (SMEs) and startups, adopting AI is not so straightforward. Research indicates that SMEs face significant challenges when adopting AI-based technologies. For instance, tight cash flow can increase operational costs, which might be passed on to customers, and SMEs often struggle to fully understand AI’s value and benefits. This situation can trap SMEs in a digital conundrum, making AI implementation difficult to navigate effectively.

Continue reading “What’s the Next Step for SMEs and Startups with Gen AI? How to Drive Your Business Growth with It?“

What is B2B SaaS: Benefits, Companies, and Future Trends

Business-to-business Software as a Service (B2B SaaS) heralds a new era in technology solutions, moving beyond traditional software models to offer tailored, cloud-based services for businesses. Unlike platforms aimed at individual consumers, B2B SaaS provides specialized tools designed to boost productivity, streamline operations, and slash overhead costs.

In this article, we look into the core aspects of B2B SaaS, highlight its benefits, introduce major players in the sector, and look at the future trends shaping this dynamic market. Furthermore, we provide guidance on selecting the most suitable B2B SaaS solutions for your business requirements. Read on!

Exploring Sustainability: Examples of Sustainability Practices in Different Industries

Sustainability has become a central focus for organizations worldwide. With growing environmental concerns, implementing sustainable practices is no longer optional. Businesses recognize the importance of aligning operations with sustainability goals, not just for the environment but also for long-term viability.

This article explores the three pillars of sustainability – economic, social, and environmental – and showcases how companies across various industries are putting these principles into action.

The Ultimate Guide to B2B SaaS Marketing: Strategies, Trends, and Solutions

In the ever-evolving digital age, the significance of B2B SaaS marketing cannot be overstated. As businesses transition towards cloud-based solutions, the need for effective marketing strategies becomes imperative. This guide aims to illuminate the path to success in B2B SaaS marketing, providing invaluable insights and actionable strategies tailored to the unique needs of this burgeoning industry.