KDAN, Author at KDAN Blog

Email Subject Lines That Can Improve Your Sales Email

One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content.

Email marketing is invested in by 69% of companies who look to get substantial returns. Companies can enjoy close to 44% ROI if they have a solid email strategy targeting the right people and the latest email marketing benchmarks. Hence, it remains one of the most effective marketing strategies any business can utilize, along with SMS marketing, social media marketing, and SEO.

To stand out from the rest, a good subject line is necessary to get the reader’s attention. Good email service providers can help you test out different subject lines until you find one that works. Continue reading “Email Subject Lines That Can Improve Your Sales Email”

Kdan Interns: It’s Your Turn to Find a Career Path that You Love

An internship with Kdan means doing a lot more than getting coffee or making copies. You’ll immerse yourself in a professional environment under the guidance of our highly-experienced and friendly team. We believe real-world experience through internship positions is crucial for personal and professional development.

Angel, Felix, Xander, and Jill found their way to Kdan – and they recommend applying for an internship with us if you have the chance! We spoke with our four summer interns to see what they had to say about their experience with us. Continue reading “Kdan Interns: It’s Your Turn to Find a Career Path that You Love”

Eight Excellent Document Collaboration Tools You Should Know

Modern marketing teams work on countless documents over the course of an average day. This has historically led to version control issues and some serious headaches when it comes to harmonizing feedback.

Thankfully, cutting-edge document collaboration tools make it easier than ever for marketers to collaborate seamlessly with their internal and external colleagues. This makes marketers more efficient and boosts their overall results.

Ready to find the best document collaboration tools? Let’s take a closer look at the key features of these tools and some of the best platforms that you can take for a spin today.

Write-on Video Update: Introducing Video Outlines, Pods & Powerful Editing Tools

Write-on Video: New Video Outlines to Help You Become a Professional

We are very excited to announce we’ll be launching the latest and greatest version of Write-on Video to-date in March! Want to know what’s coming? Spoiler alert–you’ll want to!–Especially if you want to transform from video rookie to professional YouTuber that makes an impact through video. There are so many cool new features that we are eager to share with you in a sneak peek, behind-the-scenes look at the new-and-improved Write-on Video.

Continue reading “Write-on Video Update: Introducing Video Outlines, Pods & Powerful Editing Tools”

Business Growth Depends on Quality Content: Tips for Telling Better Digital Stories

More, more, more!

This seems to have been the slogan of companies and digital content creators in recent years.

In an era that’s becoming increasingly competitive and concerned about excess, the idea of “more and more,” as it relates to creating content, should be replaced with “more…but better.”

Why is it so important that companies learn how to create better content? According to SOURCE:

80% of users who can’t find a particular piece of product information will abandon their shopping cart
87% of shoppers will never return to an online store displaying poor content
Another 87% of users do not trust brands that provide only a little information

Content consistently proves itself to be one of the most important factors for brands and companies positioning themselves in the online (and offline) market by boosting their visibility, popularity, and trustworthiness.

According to a Shotfarm study of 1,500 users, the quality of product information is directly related to sales conversion. Poor content creates greater distrust in customers, increases the number of product returns, and leads to fewer conversions in the store or on the website. Continue reading “Business Growth Depends on Quality Content: Tips for Telling Better Digital Stories”